Designed Specifically for Kids

A child’s skin is different from an adult’s. Children’s skincare products should be designed differently to meet the needs of young skin.

As babies grow into kids, they change in so many ways. Their skin is no different.
1
An infant’s skin is 30% thinner than that of an adult.
2
Because children have thinner skin, natural moisturizing and skin lipid production are reduced, making it more sensitive to irritation and inflammation.
3
Newborn skin can be 10 times more sensitive than that of adults.

A Team of Experts

We Know Skincare

It takes great people to make great products. We’re always looking for bright minds ready to make a difference.

Fred Ghali, MD

Pediatrician

Alli Willard

Pediatrician

Alli Willard

Pediatrician

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Mom applying soap foam to child's shoulder